Finally on the French Riviera; a Dutch Hema store in the Cap3000 - Finally on the French Riviera; a Dutch Hema store in the Cap3000
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Finally on the French Riviera; a Dutch Hema store in the Cap3000

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“Aaah, one more round. I want to watch it again. “Jo is happy. She chortles aloud and it sounds almost not appropriate in The luxury CAP 3000 where people usually make shopping a serious business. But we happen to be at the brand new Hema store, located on the first floor of the new wing of the CAP 3000.

“Oh, how wonderful all! Look, licorice, peanut butter and yummie, mergpijpjes!” (sort of Dutch battenberg cake). It is obvious that the new Hema on the French Riviera is going to be a fixed physical address for our weekly grocery shopping. Hema, once my first job when I was fifteen at the branch Kinkerstraat Amsterdam. I still know some department numbers for the cash out: 14 for office and stationery and 17 for wine. That these two segments still play a role in my life, does prove that your fate is predestined.

This week’s official opening was quickly buzzed through the social network. Even ten-year-old girlfriends of our daughter Fé warned her that the ‘EMA’ would open in the CAP. Behind the Apple store, finding it in the back of the hall with great expectation: there it is: Hema, next to the new Armani shop. At the entrance are some red and white balloons and that’s a a little disappointing. A stall with vanilla slices and hot smoked Hema sausage would be much more like the real Hema, but well, that might be too shocking for most French that shuffle a little uneasy through the store.

Fortunately this Hema on the French Riviera has everything that makes Hema so fun. From funky notebooks with lines, funny kitchen stuff, nice glasses and tea towels that dry immediately to treats such as candies, battenbergs and of course waffles. And so another argument is taken why we sometimes must go back to the Netherlands. Actually, you can find everything Dutch in France; either online or in a real cozy shop. There remains only one wish for this Amsterdammer; a fresh raw herring, preferably with onions and acid. Who knows where you can buy fresh herring, I’ll happy to buy you one too.

HEMA Nice Cap3000

Center Commercial Cap3000

Avenue Eugène Donadel

06700 Saint Laurent du Var


Opening hours

Monday / Saturday 10:00 to 20:00

Sunday 11:00 to 19:00


All about the Hema history that started in Amsterdam 1926

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About The Author
Ab Kuijer

Experienced communicator and marketeer. Former radio, TV and advertising producer in Amsterdam. Author of ‘Think Small, Grow Big’ that explains why advertising is dead. Owner of an international marketing agency specialised in real estate. Lives in the South of France since 2006 for obvious reasons: sun, sea, wine and healthy food. Became on the Cote d'Azur the first Dutch President of the British Chamber of Commerce, later rebranded the Riviera Business Club. Happily married to Jojo. Ab reads and writes 2000 words per day about different topics. xxxxxxxxxLiving on the Côte d'Azur is the first real estate portal with a personal service. A daily fresh collection of more than 1700 high-value luxury properties and new construction projects along the French Riviera; from Menton to Saint Tropez. We are also present with local teams in Paris, Ibiza, Portugal, Mauritius and Tuscany. Clients recommend us for being responsive, professional, honest and accurate. xxxxxxxxxxxxWith local multi-lingual teams, Living on the Côte d'Azur provides a 'Good old Dutch' Service for foreign buyers, helping them on the journey from a long-list selection towards visiting the short-list. We explain how French real estate law works, and guide the buyers through the impressive French paperwork until the signature at the notary for the final deed.